Article Marketing Tip of the Week: Is Failure The Best Writing Teacher?

Here is an article I found with a profound lesson. Sometimes it is just a question of overcoming the fear and taking action.  Massive action and learn from your mistakes. Article marketing is one of the great internet marketing tools we can use because it is relatively inexpensive to implement and allows you to learn as you go about the nuances of SEO, linking, keywords, social media content and other internet marketing solutions.
Do you have a fear of taking action? I have a free training course called “Action Steps To Leadership Success” . Just give me your name and email to the right and this series of videos is yours. You have nothing to loose.
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Internet Marketing Tools learned from pottery makers

Quality vs Quantity in Article Marketing

I was reading about an interesting experiment chronicled in the book Art & Fear: Observations On the Perils (and Rewards) of Artmaking.

A ceramics teacher divided his class into two groups–a group that focused on quantity and a group that focused on quality.

The quantity group was to be graded on the sheer number of pots that they created–something like 50 lbs of pots for an “A”, 40 lbs for a “B”, etc.

The quality group only needed to create one pot–but it had better be top-notch.

Quick–before you read any further, I have a couple questions for you:

  • Which group do you think had working conditions that were more conducive to producing the best pots?
  • Which group would you have preferred to be in?

Is Failure The Best Teacher?

I was a bit surprised by the outcome of this experiment.

As it turns out, the best quality pots came from the group that was focused on quantity.

Why in the world would that be?

Apparently, the group that was intensely focused on quality spent a lot of time theorizing how to create the best pot, but their theorizing did not impact the execution of their art. They created fewer pots and so had fewer chances to learn from their mistakes.

The group that was solely focused on producing a great quantity of pots did just that–they produced a lot of pots. In doing so, they gained more experience. They were able to learn from their failures, and each time they created a new pot, they got a little bit better.

Thinking of things from that perspective, I can understand why the best pots from the class came from the quantity group.

Balancing Quantity with Quality

When I first heard about the terms of the experiment, I felt sorry for the folks who had to be in the quantity group.

You see, I am a quality-oriented person. I would rather produce one masterpiece than a million pieces of junk.

I like quality. I prefer quality. I don’t think this experiment is denigrating a quest for quality.

I think the point is that sometimes some of us (myself included) can forget how important merely writing a steady stream of articles can be in our evolution as writers.

Let’s learn from this…

Some of you need to read this piece and take it to heart.

Perfectionists: If you have been agonizing over your articles and taking several days to write one that is up to your standards, then try a different strategy. Make a concentrated effort to write more articles (I’m talking about 8 articles a month per website if you are submitting automatically).

It is completely feasible to write a well written 400-800 word article on a topic within your niche in one day. Set that as your initial goal–one article a day for a week.

Keep in mind: Even with writing a higher quantity of articles, correct grammar and spelling are still crucial.

Big time producers: Others of you may need to scale back your quantity and focus more on quality.

It’s important to point out that producing a great quantity of anything only helps you improve if you learn from your mistakes.

If you are already writing a lot of articles, recognize your mistakes and make improvements. Take the time necessary to write a well-written article.

If you are submitting automatically and are producing radically more than 8 articles a month, I suggest you scale back your quantity and focus more on quality.

Remember, submitting a ton of articles automatically can be detrimental to your SEO. Scale things back and focus more on quality.

What do you take from this experiment?

Do you think that failure is the best teacher?

How good are you at learning from your writing mistakes?


Art & Fear: Observations On the Perils (and Rewards) of Artmaking by David Bayles and Ted Orland

Photo Credit:

Pottery Factory by usr.c

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