Another Article Marketing Strategy: Do Your Resource Box Links Confuse Your Readers?

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Article Marketing

I seem to be making it a theme lately by posting about article marketing. Well that’s OK because articles are a great way to get free traffic and they have stood the test of time on the internet, one of the all time great internet marketing tools. So lets focus on how to get a prospect from your article to your site.

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This is a conversation that we need to have every once in a while–let’s talk about your resource box.

I see a million of these every day, and I routinely see an excellent, intelligent article followed by a confusing or sub-par resource box.

Your resource box is just as important as your article. This is actually the place where you get your payoff.

Neglecting your resource box is sort of like going in to work and forgetting to turn in your time sheet.

You are missing out on a benefit that you are entitled to. Remember, the resource box is where you ‘give’, and the article is where you ‘take’.

You’ve just given–don’t forget to take!

Let me show you what you should be doing and what you should NOT be doing with your resource boxes:

Do include…

  • Your name (recommended, but still optional)
  • A brief biography about yourself related to your topic (why should the reader regard you as an expert on your article topic?)
  • An incentive to click the link leading to your website
  • A link to your website

Don’t include…

Don’t include unrelated links in your resource box.

Scenario: You have written your article about leather jackets, which has a resource box that very appropriately links to your website about leather products. Unfortunately, the bright idea has also popped into your head to also throw in a link for your other website, which is about crock pot recipes.

What do leather and crock pots have to do with each other?

I’m afraid to even imagine. At any rate, you are left with what is called an ‘unrelated link’ in your resource box. It confuses your readers and draws attention away from the link you really are interested in, the one to your leather products website.

Linking to a site that is not related to the topic of the article does not make sense from a human perspective or a SEO one.

You see, the link gains significance from the context in which it is found. If you put a link for a crock pot site on a web page about leather jackets, the link won’t make much sense to Google.

You will have a much stronger resource box if you will only link to sites that are on the same topic as your article. Spend all of your effort in the resource box trying to convince the reader to visit that specific site.

Don’t include only keywords in your resource box.

You know what your keywords are, and you are doing article marketing to build links. Why not just put your keywords in your resource box and hyperlink them?

A few reasons:

  • Some publishers will automatically decline a bare bones resource box that only has links and no biographical info.
  • You miss the opportunity to get readers to click the link in your resource box. You see, your resource box is really an author bio at heart. A person will read your article, and then look at the resource box to find out more information about you. If your resource box tweaks the reader’s interest, he may click the link leading to your website. This is what you want happen–direct click throughs from your article are as valuable as click throughs from search engines (and most likely, direct clicks from the article will happen before getting clicks from the search engines).

Let’s hear from you…

Next time we’ll put these lessons into practice and get to work on your own resource box, but for now:

What are your questions about resource boxes?

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