Put Yourself In Your Clients’ Shoes – Make Testing Part Of Your Search Engine Marketing Strategy!

Ideas for your internet marketing tools tool box

Ideas For Your Internet Marketing Tools Toolbox

Here is an article I found at Submityourarticles.com/ about anther one of those internet marketing tools you need in your tool box. What does your site look like in different browsers? You might be surprised.

Read on!

If visitors to your website can’t find what they’re looking for, or understand how to use your site to contact you, order or buy a product from you, they won’t hang around for long. One way to check whether your website is easily navigable could be to ask friends, relatives, or even customers, to test it, and provide you with feedback. Testing should be a key part of your search engine marketing strategy.

Here are some checks to test the usability of your site: -

* Create a list of typical actions a visitor to your site may want to take. These include searching for a product, providing an email address in an opt-in box, clicking through to your affiliate product, or directly buying from your site. Then have your ‘testers’ advise you, in some detail, how your site performed. You can use this feedback to ‘tweak’ and improve your site

* If you are using long pages to provide information, which require users to scroll down, you may consider including ‘back to the top’ buttons throughout the content. This is particularly useful if the top of your page includes links to other pages on your site

* Make sure any hyperlinks, that lead the customer to products, helpful information, or affiliate sites, are clearly defined. Ideally, the links should be underlined, and the text in a different colour (blue is fairly standard)

* Ensure that any keywords you are including, as part of your search engine marketing strategy, are not only the best you can find, but also that they will convert to sales. You may find you are using keywords that clients don’t often use to purchase products. You can check this by putting ‘Online Commercial Intention’ into your browser, and using the free tool provided by AdLabs

* Wherever your site includes images, or video content, make sure that they load quickly. Most users will not sit around for long waiting for a picture or video to load

* Also, make sure any images or videos included are actually there to enhance the user’s experience, either by providing useful information, or a link to a product.

* Test how your site performs on various browsers. Just because you use Internet Explorer, or Firefox, doesn’t mean other users will. The site at anybrowser.com is useful for this

* Make your text simple, user friendly, helpful and concise. Keep paragraphs to three or four sentences, and break this up with bullet points, especially to highlight important parts of the text

* Finally, if you are including details of prices, or special offers (maybe provided by a vendor, with you as the affiliate) monitor these regularly to ensure they are accurate and up to date.

When you set up a new website (especially one connected to a money making venture) it can be tempting to rush things to ‘get it out there’. But it really is worth taking time to carry out the above steps to ensure your search engine marketing strategy is ultimately as powerful as possible.

If you want to learn, and apply, a successful search engine marketing strategy, check out http://www.summersonlinesolutions.com . Here you will find amazing FREE Internet Marketing Training that takes you step by step through a complete and easy money making process.

For a membership in the best internet marketing training community – check us out by putting in your name and email to the right and get my action step videos as well.

Your comments and feedback are always appreciated.

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