Archive for the ‘Social Media’ Category


Cool New Facebook Feature

Facebook SecretThis is a cool new feature

to interact with your fans:

Admins of Facebook Pages can now mention
people within comments on Page posts.

Page admins can now mention people who have
commented on a post originating from your Page.

The tagged person will receive a notification
and can view the personal response when they
click on the notification.

When your fans like or comment when you
mention them, it gives you free exposure to
their friends network.

This is important for 2 reasons

1.  It means Facebook will consider your
future posts important enough to show
up in your fan’s news feed.

2. The attention of your fans’ friends will
draw new people to like your page and
optin to your email list

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The Proper Way To Do Social Media

Spammers – Are You A Social Media Spammer?

Can you work from home

Work From Home

I had recently set up a website and forgot to turn on Akismet. I didn’t log in for a month but when I did I found I had over 4000 decent comments or so I thought until I looked a little closer. The back link bots had found me. What a waste of time deleting all that stuff. The same happens on facebook, people pushing their opportunities on my page. They are not the type of people I would like to join or buy from. And so it goes for other social media sites.

Here is a great article Lena wrote on the proper way to do social media.

Social networking is a lot like going to parties: People go there to have fun, socialize, talk about themselves, get to know one another and engage in silly behavior.

And that’s why talking about your MLM opportunity on the social networks is a BIG mistake.

Going on places like Twitter, Facebook and Linkdin and start telling people about your products or biz opp is no better than being at a real, physical get-together and walk around the room trying to get the other guests to buy stuff from you.

I guarantee you aren’t going to be the most popular person at that party.

The “softer” approach of inconspicuously sneaking your website link into a Facebook greeting or blog post comment, is not as subtle as it may seem like to the newbie doing it.

In fact, it’s about as subtle as shaking hands with someone at a party and “accidentally” dropping a business card into their coat pocket while they’re looking the other way.

Oh sure, they’re going to discover your card later and go like “wow, I’m so glad his business card dropped into my pocket…lucky me – let me buy some stuff from this guy right now.” And they’ll neeeever put two and two together…

Yeah right.

Now, let me ask you this:

What if, instead of plastering their links on people’s Facebook walls or “discreetly” sneaking them into messages and signature links, the network marketer continued to build and nurture the relationship they started with the person at the party…just somewhere else, in a different venue?

What if they invited their new contact to hang out at their home? “Home” as in their BLOG?

Your blog is your “house”, your home base. While you’ll never want to send the person you just met at a social media party to your store (replicated company page), inviting them to your home (blog) to continue socializing makes all the sense in the world.

Your blog is where your new contacts get to learn more about you and what you stand for. Here, they have an opportunity to connect with you at a much deeper level than they did at the party. This is where they really get to know you.

They see your pictures, they read your story, they relate to you…

The more interesting they find your blog to be and the more valuable the content posted on it, the more inclined your guests will be not just to stick around, but to come back to visit.

And with every visit, with every interaction, the more they will get to know you, trust you and like you. This, again, will make them more likely to buy from you. (Attraction Marketing 101: We all prefer to buy from those whom we like, trust and respect.)

The social networks are not a place where people go to shop. They go there to – drum roll, please – SOCIALIZE.

If you want to get business from social media marketing, the #1 rule is to keep social media etiquette:

Don’t try to sell at parties. Instead, invite your new friends to your home (blog) where you serve them lots of tasty appetizers (free training, tips & tools), which will make them hungry for more.

Some are going to enjoy the appetizers so much they’re going to want to order the main course (joining you in your opportunity)…

Yes, indeed: chances are that before long they’re going to start asking you questions about what you do. Where you learned all this great stuff…how they can get to work with you and really tap into your knowledge and resources.

And, of course, when THEY ASK, it’s perfectly okay to talk about it…!

I really hope this makes sense – good luck!

<—– PS: Feel free to re-tweet, share or “like” this post if you think it can be of help to others…and/or leave me a comment below.

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It’s A Myth: Article Submission Sites Do Not Want Duplicate Content

article marketing - internet marketing tools

Article Marketing

One of the best internet marketing tools is to use articles in your marketing strategy. Here is an issue that has caused a lot of confusion lately. How do you submit your articles and when do you post them on your own sites? Ezine Articles doesn’t like duplicate content and since they are one of the best article directories you should post your quality content there first, before you post to your own blogs and hub pages etc. ArticlesBase.com is another good article site. Next put them on your own sites and promote them. To get my articles on multiple sites I use SubmitYourArticles.com it’s an internet marketing solution that saves a lot of time.

Here’s an article from Steve Shaw that demystifies duplicate content.

Judging from the questions I regularly see on this topic, there appears to be some confusion regarding the terms ‘duplicate content’ and ‘duplicate articles’.

What is the difference between these two terms?

Duplicate Articles:

A ‘duplicate article’ is an article that is submitted to the same publisher twice. No publisher wants to receive duplicate articles. Publishers want authors to submit articles that are fresh. By ‘fresh’, I mean that the article is completely new to the publisher.

Of course your articles will be on the same general topic as the website that you are marketing, but each article must be different, offering new tips, new ideas, and new techniques. No publisher should look at your article and think, “Déjà vu – I feel like I’ve seen this article before!”

You very well may look at a publisher’s guidelines and see that they do not accept duplicate articles. That is a normal practice for publishers, and it is not the same as not accepting duplicate content.

Duplicate Content:

Duplicate content refers to an article being published on multiple pages on the internet. Usually the term ‘duplicate content’ is associated with how search engines perceive an article that is published on many sites.

There is some misunderstanding about how search engines regard duplicate content. Google does not punish a website or an author for having an article published on more than one site. With article marketing, the goal is to have your article republished on many sites, and the whole purpose of article directories is to provide free reprint articles to publishers.

So, search engines do not regard it as being a bad thing to have a piece of content published on multiple sites. This does not mean that they want to list every instance of the article on the internet in the search results.

A search engine will likely show only a few instances of an article on different sites in search results, meaning searches done by your target readers for keyword terms associated with your article.

(Of course if you do a Google search for your article title putting quotes around the title, you will be able to see a list of the places where your article is appearing.)

Are Most Online Publishers Opposed to Duplicate Content?

No, they are not – article directories in particular are not usually opposed to receiving articles that are published elsewhere, provided that you are the exclusive copyright holder of the article.

Article submission sites want you to submit content that belongs to you and that you have not previously submitted to that same site before.

Why are Most Article Directories Okay with Duplicate Content?

The whole purpose of an article directory is to provide free reprint articles for website owners and ezine editors. When an article is published on a directory, the goal is that the article be republished on other websites.

Most article directories will not require or expect that they will be the only site on the internet that contains your article. The very nature and purpose of an article directory goes against that expectation.

This is not to say that there are not a few directories that prefer to be the first website to publish your content. You can check the editorial guidelines at the article submission site to see if the site has such a rule.

As I mentioned, most online publishers are fine with accepting your articles that have already been published on other websites. (Remember, these are articles of which you are the exclusive copyright holder).

If you have the impression that a directory does not accept articles published elsewhere, then double check that you are not confusing ‘duplicate content’ with ‘duplicate articles.’

About The Author

For more info on how you can use article marketing to reach thousands of potential prospects for your website, go now to www.submityourarticle.com/report. Steve Shaw is an article marketing expert and founder of the popular article distribution service www.submityourarticle.com used by thousands of business owners.

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Article Marketing Tip of the Week: Is Failure The Best Writing Teacher?

Here is an article I found with a profound lesson. Sometimes it is just a question of overcoming the fear and taking action.  Massive action and learn from your mistakes. Article marketing is one of the great internet marketing tools we can use because it is relatively inexpensive to implement and allows you to learn as you go about the nuances of SEO, linking, keywords, social media content and other internet marketing solutions.
Do you have a fear of taking action? I have a free training course called “Action Steps To Leadership Success” . Just give me your name and email to the right and this series of videos is yours. You have nothing to loose.
Enjoy this article from SubmitYourArticle.com
Internet Marketing Tools learned from pottery makers

Quality vs Quantity in Article Marketing

I was reading about an interesting experiment chronicled in the book Art & Fear: Observations On the Perils (and Rewards) of Artmaking.

A ceramics teacher divided his class into two groups–a group that focused on quantity and a group that focused on quality.

The quantity group was to be graded on the sheer number of pots that they created–something like 50 lbs of pots for an “A”, 40 lbs for a “B”, etc.

The quality group only needed to create one pot–but it had better be top-notch.

Quick–before you read any further, I have a couple questions for you:

  • Which group do you think had working conditions that were more conducive to producing the best pots?
  • Which group would you have preferred to be in?

Is Failure The Best Teacher?

I was a bit surprised by the outcome of this experiment.

As it turns out, the best quality pots came from the group that was focused on quantity.

Why in the world would that be?

Apparently, the group that was intensely focused on quality spent a lot of time theorizing how to create the best pot, but their theorizing did not impact the execution of their art. They created fewer pots and so had fewer chances to learn from their mistakes.

The group that was solely focused on producing a great quantity of pots did just that–they produced a lot of pots. In doing so, they gained more experience. They were able to learn from their failures, and each time they created a new pot, they got a little bit better.

Thinking of things from that perspective, I can understand why the best pots from the class came from the quantity group.

Balancing Quantity with Quality

When I first heard about the terms of the experiment, I felt sorry for the folks who had to be in the quantity group.

You see, I am a quality-oriented person. I would rather produce one masterpiece than a million pieces of junk.

I like quality. I prefer quality. I don’t think this experiment is denigrating a quest for quality.

I think the point is that sometimes some of us (myself included) can forget how important merely writing a steady stream of articles can be in our evolution as writers.

Let’s learn from this…

Some of you need to read this piece and take it to heart.

Perfectionists: If you have been agonizing over your articles and taking several days to write one that is up to your standards, then try a different strategy. Make a concentrated effort to write more articles (I’m talking about 8 articles a month per website if you are submitting automatically).

It is completely feasible to write a well written 400-800 word article on a topic within your niche in one day. Set that as your initial goal–one article a day for a week.

Keep in mind: Even with writing a higher quantity of articles, correct grammar and spelling are still crucial.

Big time producers: Others of you may need to scale back your quantity and focus more on quality.

It’s important to point out that producing a great quantity of anything only helps you improve if you learn from your mistakes.

If you are already writing a lot of articles, recognize your mistakes and make improvements. Take the time necessary to write a well-written article.

If you are submitting automatically and are producing radically more than 8 articles a month, I suggest you scale back your quantity and focus more on quality.

Remember, submitting a ton of articles automatically can be detrimental to your SEO. Scale things back and focus more on quality.

What do you take from this experiment?

Do you think that failure is the best teacher?

How good are you at learning from your writing mistakes?

Resource:

Art & Fear: Observations On the Perils (and Rewards) of Artmaking by David Bayles and Ted Orland

Photo Credit:

Pottery Factory by usr.c

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YouTube Video Tips

Hey once in a while you need to read an article that kicks your butt for becoming complacent in some of the things you do.

Jeff Herring has this great article on YouTube tips. I kick myself for all the traffic I have lost for not doing some of this stuff.Solutions

Your 7 Step YouTube Blueprint For Traffic & An Online Presence

YouTube is a great name for the video marketing site because it simply implies – you, on the tube. In other words, when you are harnessing the power of YouTube you are harnessing the power of the video TV screen that most of us grew up with.

With video you have such a powerful resource to build an online presence and drive traffic. There’s just a few things you need to do to make sure you are getting your fair share of traffic and online visibility.

Your 7 Step YouTube Blueprint

Step 1 – Your name – When you get your YouTube account, get your first one in your name. Your niche may change, your focus may change, it’s less likely that your name will. Secure that virtual real estate.

Step 2 – Your brand – Don’t be satisfied with the generic themes that YouTube gives you for your background. Create your own brand visibility. In fact, your YouTube, Twitter, Facebook Fan Page and Blog should have a similar appearance to help brand you.

Step 3 – Your bio – I know it sounds like your bio should be all about you, right? Wrong. Craft your bio so that it demonstrates the benefits someone is going to get from watching your videos and learning from you.

Step 4 – Your video – If ever you have doubts or apprehension about doing video, please visit my YouTube Channel and check out some of my earliest videos. I’m concentrating so much on the technical end of things that I look angry in some of the first videos.

I hope my more recent ones are a little bit better.

There are 2 basic types of video you can do. One is the talking head video where it is just you chatting about a topic in your niche. The second type brings good news for those of us who might believe we have a face made for radio – screen capture videos! Here you are recording your computer screen while talking and you don’t even have to show up in the video at all.

Step 5 – Your video file – Big insider tip here! This tip helps your video to rank higher on YouTube for your main keyword(s). When you are saving your video file, do not call it “video 1″ or something like that. Name it with your main keyword(s).

Step 6 – Your video title – Make sure the first four words of your video title contain your keyword(s). So the title “The Top 3 Ways to Skin a Possum” becomes “Strategic Possum Skinning – The Top 3 Ways to Skin a Possum.”

Step 7 – Your video description – This is where most marketers lose out at best, or put their prospect to sleep at worst. Most folks will use their description to say “This video is about……” ZZZ

Use your video description much like you would your Resource Box in an article. Invite your prospect to one of your web pages, preferably an opt-in page, where they can get more good information from you in exchange for their email address. This one tip will bring you so much more traffic from your YouTube videos.

Jeff Herring http://socialmarketingblueprint.com/tips/9-10.hml

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Good news For Entrepreneurs

There is good news if you are an entrepreneur.

Two major shifts are taking place in today’s world.  In today’s business world, the entrepreneur has the ability to compete directly with “old business”, and these 2 key elements explain why.

The first shift has literally eliminated and created thousands of new industries and business models — that shift is caused by the Internet.

The Internet gives the entrepreneur incredible power and reach, allowing us all to compete with virtually any company, wherever it’s located.  This is good news for the entrepreneur! Old school companies who have figured this out are also reaping substantial rewards.

The second shift, which isn’t as visible in the market but is very powerful, is that our whole society is changing the way that it makes buying decisions.

Today people are desperate for authenticity, transparency and honesty. The old over the top high pressure sales pitch are no longer working.

In the following Tedx in Calgary video, Michael Drew explains this phenominum.

We teach all aspects of internet marketing at our membership site. Check us out if you want to get more plugged in to social media.

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