Archive for the ‘Article Marketing’ Category


Article Marketing and Content Creation – 2 Ways to Create Powerful Content in Less Than 30 Minutes

On the internet content is king! How about these 2 internet marketing tools to make you a successful content creation wizard. This is simple stuff and that makes internet marketing the best home business. This article is by the master article marketer Jeff Herring, enjoy.

Article Marketing provides you with the 5 pillars of success in Online Marketing: content creation, online visibility, traffic generation, list building, and product creation.

In this article you are going to learn and discover 2 strategies for content creation that allow you to create powerful content in 30 minutes or less. This will be powerful content that can compel your reader and prospect to scoop up your content and do business with you.

The 7 tips strategy

Choose a specific topic in your niche and come up with 7 tips, suggestions, warnings, strategies, etc. that you could give to an ideal client or customer. Don’t worry if you can’t come up with exactly 7. if you come with less than seven, use those. If you come up with more than seven, save the extra ones for another piece of content.

For each tip, create about 60 or so words of explanation for the tip. Here you are just basically explaining the tip and giving suggestions for how to use it.

Once you have done this you have a nice piece of content that delivers useable information to your reader and prospect.

The 3 mistakes strategy

This is a great way to create content because most people cannot pass up an article with the title of “Are you making any of these 3 deadly mistakes?” You just have to find out – either out fear that you are or pride and relief that you are not.

Choose a specific topic in your niche and identify the 3 most common mistakes most people make in this area. For each mistake, simply name the mistake and then explain how easily the mistake can be made. The reaction you want from your prospect is “Yep, that sounds just like what happened to me (or my friend, relative or acquaintance).

And then I want you to do something most people do not do: tell them what to do instead of the mistake. This will set you apart from most content creators and really endear you to your prospect.

The cool thing about each of these strategies for creating your content is once you have created it, you can now go smaller and larger.

You can now go smaller by taking one tip or mistake and using it as a Social Marketing update. And you can now go larger by expanding each piece of content into various information products and resources.

And now you can claim your Free Instant Access to the Audio Replay of my Content Creation Workshop TeleSeminar where you can create your own content as you listen, when you visit http://JeffHerring.com/contentcreationworkshop

Just click here to get started right away…

From Jeff Herring and the Great Article Marketing Network.

Article Source: http://EzineArticles.com/?expert=Jeff_Herring

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Does Your Resource Box Have Star Quality?

Internet Marketing Tools for rising stars

Internet Marketing Tools For Rising Stars

I found this interesting article on resorce boxes which tied in to a webinar I attened last night. Article marketing is one of the great internet marketing tools.

Here are some resource box tips from the webinar.

  • Start the resource box paragraph with the word “And”  and make a flow of thought from the article above.
  • Make the resource box feel like it is the last paragraph in the article.
  • Keep it short and sweet.
  • Make sure you include an invitation to action.
  • Customize your resource box for each article.
  • This is your link to your prospect. You may need to spend as much time on the resource box as you did on the whole article above. You’ve only got this one shot to make a connection

So here is the article from the weblog  of   SubmitYOURarticle.com. Read it and get some internet marketing solutions

Recently we went over some dos and don’ts for your resource boxes, so theoretically, you know what to do and what not to do.

I know that it’s one thing to hear something explained, but quite another to actually do.

Let’s put theory into practice today.

I thought it would be helpful if we looked at some really stellar resource boxes and analyzed why they are so good.

What does a great resource box look like?

1 – Article: I Love Italian Travel- Wine Touring In Umbria has this resource box:

Levi Reiss has authored or co-authored ten computer and Internet books, but prefers drinking fine French wine with the right foods. He teaches computers at an Ontario French-language community college. Visit his Italian travel website www.travelitalytravel.com and his global wine website www.theworldwidewine.com with a weekly column reviewing $10 wines and new sections writing about and tasting organic and kosher wines.

There are two links in there, and that is fine because they are both related to the topic of the article. Author tells who he is and why we should regard him as an expert on his topic. He gives a great incentive to visit his website–there is a weekly column reviewing $10 wines, etc. Overall an excellent resource box.

2 – Article: Self Hypnosis For Weight Loss And Willpower has this resource box:

Sherri Frost is a Certified Hypnotist, NLP Master Practitioner and Neuro-Linguistic Love-n-Life Coach who helps people overcome stress, habits and fear so you can enjoy all life has to offer. Do you want to learn more about self hypnosis for weight loss? Get your free ebook here http://www.hypnosis-self-help.com/weight-loss-using-hypnosis.html

It looks as if this author has put some thought into her resource box. It sounds professional, and she offers enough bio info to assure the reader that she is qualified to write on her topic. She has an incentive that would draw anyone interested in this topic–a free ebook.

I also like the way that she puts a question in there–”Do you want to learn more?” This is a way of engaging the reader–when you ask the reader a question, it follows that the reader will answer. Your first meeting with your reader is through your article–that is extremely remote.

Asking a question helps get some interaction going, and it also conveys that you are interested in the reader. If you can convey that you are interested in the reader, that makes it more likely that the reader will be interested in you and take the initiative to get in touch with you.

3 -Article Growing Vegetables In The Garden has this resource box:

Zack Wilson is an avid organic gardener, for more comprehensive information on vegetable garden preparation visit my website where you will also find many articles on organic gardening, problems with gardening, easy steps to organic gardening, making money with your garden and much much more. http://www.organicgardenallyear.com

He did a smashing job on that resource box, providing all the info required–bio, incentive to click through, website link, etc.

He has two links in the resource box, with one going to a specific page on his website about vegetable garden preparation (and appropriately used those keywords to form the link to that page), and also at the end he has a written out link to his main site.

Sometimes you will see resource boxes that have both types of links–links that use keywords as anchor text (like the link above for ‘vegetable garden preparation’) and also a link where you can see what the URL is.

I think that is a good idea, because you get the best of both worlds.

You get the benefit of the anchor text link–a link that uses your keywords speaks more powerfully to Google than a regular written out URL link.

And the written out URL link allows the reader to see what your website address is. It is beneficial to get your website addy in a person’s head–they may not click the link right now, but if they remember your website address, they can go there later.

Your Homework

1 – Use these resource boxes as guides in creating your own astoundingly good resource box.

2 – Share your revamped resource box with us in the comments.

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SEO Article Writing: 15 Tips For Writing Properly Optimized Articles

Hi It’s Lee.

Keywords The Ultimate of the Internet Marketing Tools

Keyword Tools

Here’s an article I have found at submityourarticles.com, it talks about keywords which are the ultimate internet marketing tools. The goal in article marketing is to get on the first page of the search engines. This requires your to choose your key words with care. Ideally you want words that get a ton of searches, but the problem is they often appear in lots of pages which means you have lots of competition and will not appear on the first page unless you are also doing a lot of other SEO strategies. You also want words that have a high commercial index, meaning they are used by buyers not browsers. So the ideal keyword phrase for articles has to have a lot of searches, does not appear in many pages on the web and is used by buyers. Happy Hunting!

Enjoy this article.

In order to get the maximum results from your article marketing efforts, I encourage you to learn about keywords, do keyword research, and then learn how to correctly do SEO article writing with your keywords.

Easier said than done, especially when it comes to correctly doing SEO article writing.

I’ve seen some atrocious attempts where the article ceases to be useful and just becomes a vehicle for keywords.

That is not what you are going for.

Your goal (as always) is to write a top quality article that is useful to your target readers and is attractive to publishers.

Below is a collection of 15 of the most needed tips for anyone who is trying to use keywords in an article marketing campaign:

1 – Write your article around long tail keyword phrases.

(See resources at the end of this post for more info about long tail keyword phrases.)

2 – Use your main keywords in your HTML resource box.

3 – When doing article marketing for a local niche (where the name of a city or other location is part of the keyword term), save the location specific keyword term for the HTML resource box, and write the article around on the more general niche.

4 – The HTML resource box is the best resource box for targeting keywords (as compared to the text resource box). The idea is to use your keyword phrase as anchor text for the link that goes back to your website. To get the best results from article marketing, learn how to use the HTML resource box.

5 – Have a list of keyword phrases (20-30 phrases) to rotate in your articles. Come up with interesting article ideas, and see how you can naturally incorporate one of your phrases into your title

6 – Or, for each of your 20-30 phrases, come up with a few title ideas and then write an article to satisfy the title.

7 – Always use correct grammar and spelling in your articles. If you are trying to incorporate a certain keyword term, then be sure that the sentence you place it in is grammatically correct.

8 – Be sure that your title is grammatically correct as well.

9 – If your keyword phrase has a spelling error, do not use it in your articles. To deliberately put a spelling error into your title or article compromises the quality of your article.

10 – Also, in your resource box, be sure that you are using your keyword terms in a natural sounding way. Use full sentences, incorporating the term into a sentence, and be sure that correct spelling and grammar are at play.

11 – When you choose the particular keyword term that you would like to target in your article, naturally incorporate the term in your title and into the first paragraph of your article, if possible.

12 – If you cannot naturally include the keyword term in your first paragraph (or close to your first paragraph), then include it at the earliest point in the article where it will naturally fit.

13 – Do not go overboard with using keywords in your articles–pick one long tail phrase for the article and a main phrase for the HTML resource box. Use the phrase in the title and towards the top of the article, if you can.

There is no need to use the phrase in every paragraph. Not only does this not sound natural, but many directories have keyword density tools that will automatically decline an article that it has determined to be using a certain keyword phrase too often.

14 – Be sure that the title that you create using your keyword phrase actually relates to the article body. Create your title first, then write an article to satisfy the title.

15 – Remember, first and foremost, you are writing for human readers. Your SEO article writing will not be successful if a human reader cannot understand or get value from your articles.

Some of the above tips are referencing ideas that need more explanation, such as how to create an HTML resource box or what are long tail keyword terms.

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Another Article Marketing Strategy: Do Your Resource Box Links Confuse Your Readers?

internet marketing tools

Article Marketing

I seem to be making it a theme lately by posting about article marketing. Well that’s OK because articles are a great way to get free traffic and they have stood the test of time on the internet, one of the all time great internet marketing tools. So lets focus on how to get a prospect from your article to your site.

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This is a conversation that we need to have every once in a while–let’s talk about your resource box.

I see a million of these every day, and I routinely see an excellent, intelligent article followed by a confusing or sub-par resource box.

Your resource box is just as important as your article. This is actually the place where you get your payoff.

Neglecting your resource box is sort of like going in to work and forgetting to turn in your time sheet.

You are missing out on a benefit that you are entitled to. Remember, the resource box is where you ‘give’, and the article is where you ‘take’.

You’ve just given–don’t forget to take!

Let me show you what you should be doing and what you should NOT be doing with your resource boxes:

Do include…

  • Your name (recommended, but still optional)
  • A brief biography about yourself related to your topic (why should the reader regard you as an expert on your article topic?)
  • An incentive to click the link leading to your website
  • A link to your website

Don’t include…

Don’t include unrelated links in your resource box.

Scenario: You have written your article about leather jackets, which has a resource box that very appropriately links to your website about leather products. Unfortunately, the bright idea has also popped into your head to also throw in a link for your other website, which is about crock pot recipes.

What do leather and crock pots have to do with each other?

I’m afraid to even imagine. At any rate, you are left with what is called an ‘unrelated link’ in your resource box. It confuses your readers and draws attention away from the link you really are interested in, the one to your leather products website.

Linking to a site that is not related to the topic of the article does not make sense from a human perspective or a SEO one.

You see, the link gains significance from the context in which it is found. If you put a link for a crock pot site on a web page about leather jackets, the link won’t make much sense to Google.

You will have a much stronger resource box if you will only link to sites that are on the same topic as your article. Spend all of your effort in the resource box trying to convince the reader to visit that specific site.

Don’t include only keywords in your resource box.

You know what your keywords are, and you are doing article marketing to build links. Why not just put your keywords in your resource box and hyperlink them?

A few reasons:

  • Some publishers will automatically decline a bare bones resource box that only has links and no biographical info.
  • You miss the opportunity to get readers to click the link in your resource box. You see, your resource box is really an author bio at heart. A person will read your article, and then look at the resource box to find out more information about you. If your resource box tweaks the reader’s interest, he may click the link leading to your website. This is what you want happen–direct click throughs from your article are as valuable as click throughs from search engines (and most likely, direct clicks from the article will happen before getting clicks from the search engines).

Let’s hear from you…

Next time we’ll put these lessons into practice and get to work on your own resource box, but for now:

What are your questions about resource boxes?

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It’s A Myth: Article Submission Sites Do Not Want Duplicate Content

article marketing - internet marketing tools

Article Marketing

One of the best internet marketing tools is to use articles in your marketing strategy. Here is an issue that has caused a lot of confusion lately. How do you submit your articles and when do you post them on your own sites? Ezine Articles doesn’t like duplicate content and since they are one of the best article directories you should post your quality content there first, before you post to your own blogs and hub pages etc. ArticlesBase.com is another good article site. Next put them on your own sites and promote them. To get my articles on multiple sites I use SubmitYourArticles.com it’s an internet marketing solution that saves a lot of time.

Here’s an article from Steve Shaw that demystifies duplicate content.

Judging from the questions I regularly see on this topic, there appears to be some confusion regarding the terms ‘duplicate content’ and ‘duplicate articles’.

What is the difference between these two terms?

Duplicate Articles:

A ‘duplicate article’ is an article that is submitted to the same publisher twice. No publisher wants to receive duplicate articles. Publishers want authors to submit articles that are fresh. By ‘fresh’, I mean that the article is completely new to the publisher.

Of course your articles will be on the same general topic as the website that you are marketing, but each article must be different, offering new tips, new ideas, and new techniques. No publisher should look at your article and think, “Déjà vu – I feel like I’ve seen this article before!”

You very well may look at a publisher’s guidelines and see that they do not accept duplicate articles. That is a normal practice for publishers, and it is not the same as not accepting duplicate content.

Duplicate Content:

Duplicate content refers to an article being published on multiple pages on the internet. Usually the term ‘duplicate content’ is associated with how search engines perceive an article that is published on many sites.

There is some misunderstanding about how search engines regard duplicate content. Google does not punish a website or an author for having an article published on more than one site. With article marketing, the goal is to have your article republished on many sites, and the whole purpose of article directories is to provide free reprint articles to publishers.

So, search engines do not regard it as being a bad thing to have a piece of content published on multiple sites. This does not mean that they want to list every instance of the article on the internet in the search results.

A search engine will likely show only a few instances of an article on different sites in search results, meaning searches done by your target readers for keyword terms associated with your article.

(Of course if you do a Google search for your article title putting quotes around the title, you will be able to see a list of the places where your article is appearing.)

Are Most Online Publishers Opposed to Duplicate Content?

No, they are not – article directories in particular are not usually opposed to receiving articles that are published elsewhere, provided that you are the exclusive copyright holder of the article.

Article submission sites want you to submit content that belongs to you and that you have not previously submitted to that same site before.

Why are Most Article Directories Okay with Duplicate Content?

The whole purpose of an article directory is to provide free reprint articles for website owners and ezine editors. When an article is published on a directory, the goal is that the article be republished on other websites.

Most article directories will not require or expect that they will be the only site on the internet that contains your article. The very nature and purpose of an article directory goes against that expectation.

This is not to say that there are not a few directories that prefer to be the first website to publish your content. You can check the editorial guidelines at the article submission site to see if the site has such a rule.

As I mentioned, most online publishers are fine with accepting your articles that have already been published on other websites. (Remember, these are articles of which you are the exclusive copyright holder).

If you have the impression that a directory does not accept articles published elsewhere, then double check that you are not confusing ‘duplicate content’ with ‘duplicate articles.’

About The Author

For more info on how you can use article marketing to reach thousands of potential prospects for your website, go now to www.submityourarticle.com/report. Steve Shaw is an article marketing expert and founder of the popular article distribution service www.submityourarticle.com used by thousands of business owners.

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Article Marketing Tip of the Week: Is Failure The Best Writing Teacher?

Here is an article I found with a profound lesson. Sometimes it is just a question of overcoming the fear and taking action.  Massive action and learn from your mistakes. Article marketing is one of the great internet marketing tools we can use because it is relatively inexpensive to implement and allows you to learn as you go about the nuances of SEO, linking, keywords, social media content and other internet marketing solutions.
Do you have a fear of taking action? I have a free training course called “Action Steps To Leadership Success” . Just give me your name and email to the right and this series of videos is yours. You have nothing to loose.
Enjoy this article from SubmitYourArticle.com
Internet Marketing Tools learned from pottery makers

Quality vs Quantity in Article Marketing

I was reading about an interesting experiment chronicled in the book Art & Fear: Observations On the Perils (and Rewards) of Artmaking.

A ceramics teacher divided his class into two groups–a group that focused on quantity and a group that focused on quality.

The quantity group was to be graded on the sheer number of pots that they created–something like 50 lbs of pots for an “A”, 40 lbs for a “B”, etc.

The quality group only needed to create one pot–but it had better be top-notch.

Quick–before you read any further, I have a couple questions for you:

  • Which group do you think had working conditions that were more conducive to producing the best pots?
  • Which group would you have preferred to be in?

Is Failure The Best Teacher?

I was a bit surprised by the outcome of this experiment.

As it turns out, the best quality pots came from the group that was focused on quantity.

Why in the world would that be?

Apparently, the group that was intensely focused on quality spent a lot of time theorizing how to create the best pot, but their theorizing did not impact the execution of their art. They created fewer pots and so had fewer chances to learn from their mistakes.

The group that was solely focused on producing a great quantity of pots did just that–they produced a lot of pots. In doing so, they gained more experience. They were able to learn from their failures, and each time they created a new pot, they got a little bit better.

Thinking of things from that perspective, I can understand why the best pots from the class came from the quantity group.

Balancing Quantity with Quality

When I first heard about the terms of the experiment, I felt sorry for the folks who had to be in the quantity group.

You see, I am a quality-oriented person. I would rather produce one masterpiece than a million pieces of junk.

I like quality. I prefer quality. I don’t think this experiment is denigrating a quest for quality.

I think the point is that sometimes some of us (myself included) can forget how important merely writing a steady stream of articles can be in our evolution as writers.

Let’s learn from this…

Some of you need to read this piece and take it to heart.

Perfectionists: If you have been agonizing over your articles and taking several days to write one that is up to your standards, then try a different strategy. Make a concentrated effort to write more articles (I’m talking about 8 articles a month per website if you are submitting automatically).

It is completely feasible to write a well written 400-800 word article on a topic within your niche in one day. Set that as your initial goal–one article a day for a week.

Keep in mind: Even with writing a higher quantity of articles, correct grammar and spelling are still crucial.

Big time producers: Others of you may need to scale back your quantity and focus more on quality.

It’s important to point out that producing a great quantity of anything only helps you improve if you learn from your mistakes.

If you are already writing a lot of articles, recognize your mistakes and make improvements. Take the time necessary to write a well-written article.

If you are submitting automatically and are producing radically more than 8 articles a month, I suggest you scale back your quantity and focus more on quality.

Remember, submitting a ton of articles automatically can be detrimental to your SEO. Scale things back and focus more on quality.

What do you take from this experiment?

Do you think that failure is the best teacher?

How good are you at learning from your writing mistakes?

Resource:

Art & Fear: Observations On the Perils (and Rewards) of Artmaking by David Bayles and Ted Orland

Photo Credit:

Pottery Factory by usr.c

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