Best Practices Bloggers Mini Tips

Writing great blog headlines can be difficult, which is why many bloggers simply don’t bother to do it. However, if you’re willing to learn how to get better at it, you’ll be surprised by how much a good headline can improve your results.

So what’s the secret to writing good headlines?

It’s a combination of things.

But most importantly, it involves thinking like a copywriter

1. Make a Big Promise

Your blog post may provide very large benefits to your readers.

Example: It might tell them how to use a new Internet marketing technique that is not explained well elsewher

However, if you do not communicate this information to your viewers, then they won’t see the benefit and won’t bother to read your entry.

Example: As an example, consider using a headline like:

“Do _____ 3 Times Faster.”

For all readers, this is a simple and tangible benefit and if this is something they want, then there’s a good chance they’ll read the entry.

Posted By Lee Coates

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There is good news if you are an entrepreneur.

Two major shifts are taking place in today’s world.  In today’s business world, the entrepreneur has the ability to compete directly with “old business”, and these 2 key elements explain why.

The first shift has literally eliminated and created thousands of new industries and business models — that shift is caused by the Internet.

The Internet gives the entrepreneur incredible power and reach, allowing us all to compete with virtually any company, wherever it’s located.  This is good news for the entrepreneur! Old school companies who have figured this out are also reaping substantial rewards.

The second shift, which isn’t as visible in the market but is very powerful, is that our whole society is changing the way that it makes buying decisions.

Today people are desperate for authenticity, transparency and honesty. The old over the top high pressure sales pitch are no longer working.

In the following Tedx in Calgary video, Michael Drew explains this phenominum.

We teach all aspects of internet marketing at our membership site. Check us out if you want to get more plugged in to social media.

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Steve Siebolt is my mental toughness coach and here is his latest insight.

Since my new book, How Rich People Think, was released a few weeks ago, I’ve been bombarded by the press with the same burning question: what are the steps to getting rich? I love this question because very few books or speakers actually address it. The idea of thinking your way into a fortune falls short, because without action it will never happen. Movies like ‘The Secret’ made people more aware of their potential, but didn’t tell the rest of the story. In this recent interview on NBC, I explain the 5 steps the rich have taught me to follow over the last 26 years of interviews.     Steve Siebold  ( 5:00 )

Go here to watch the interview – http://bit.ly/cBX7co

Posted by Lee Coates   Follow me at       http://www.Facebook.com/Decidedly.Wealthy

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Well Would You Imagine this…

You create your product. You put up your sales page and order button. Then you unleash your advertising skills to get your offer in front of as many people as possible.

And then…

Nothing. No sales. Well, maybe a tiny trickle. But not the flood of PayPal or Clickbank notifications that we you were expecting.

Avoid this nightmare by following these seven tips for getting others to buy your products…

1. Get the Offer in Front of Targeted Audiences

First things first: Get your offer in front of targeted prospects.

Example: If you’re selling a dog training book, don’t email your marketing list and expect to make sales. Instead, get your offer in front of people who are likely to buy (e.g., people who need to train their dogs).

2. Craft a Compelling Sales Letter

Next, you need to create a sales page that persuades your prospects to buy your product. This means your sales letter ought to have an attention-getting headline, an opener that hooks the prospect and engages her emotions, a bulleted list of benefits, proof that your claims are true and a call to action.

3. Give a Bonus

You want to give your prospects a good deal, so that as they read the sales letter they’re thinking, “wow, I can’t believe I get all this for just 50 bucks.” Then you really thrill them by throwing in a valuable, tightly related bonus. This small act turns a “good deal” into a “no brainer.”

4. Offer a Guarantee

Your prospects are worried that your product won’t work for them. So put their worries to bed by offering a risk-reversal – that is, a satisfaction guarantee. Unconditional, strong and long guarantees usually deliver the best conversion rates to you.

5. Create a Sense of Urgency

You need to have a call to action at the end of your letter that tells your prospects exactly what to do next (e.g., “get out your credit card and click here to get started now…”). But you also need to give your prospects a good reason to act NOW, otherwise they may leave the page and not come back.

The solution? Create a sense of urgency by:

• Reminding the prospect that his pain and his problems will be over when he buys the product.
• Offering a limited-time discount or bonus offer.
• Offering a limited quantity of products.
• Offering a bonus or discount to the first few hundred people who order.

6. Close the Sale Via Multiple Contacts

The vast majority of your prospects won’t buy the first time they see your sales page, especially if they don’t know who you are (or they weren’t referred by a trusted third party). As such, you can increase your conversion rate by getting your sales letter visitors into an autoresponder series of at least seven messages. This series should build trust by offering a good content, while including promotions to close the sale.

7. Test and Track Your Results

Finally, testing and tracking your sales letter, price, and ad campaigns puts more money in your pocket. It helps you figure out what part of the process gets more people to buy your product. That way, you can focus on those parts of the process that give you the highest profits.

You just discovered seven surefire ways to get people to buy more of your products.

Don’t pick and choose the methods you like best. Instead, incorporate all seven ideas… and enjoy the results!

Want more internet marketing tips – Go to  http://www.facebook.com/Internet.Marketing.Explained

Lee Coates

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Step 3 of the ten steps to leadership has to do with the things you need to see your plan succeed.

In Step 3 you answer these questions

• What Resources Do I Have?
• What Resources Do I Need?

A plan is useless if you do not have access to the resources that you need or can not obtain those resources easily. If you lack a key resource you will have to change your plan or face failure. If you plan calls for a sky hook – no amount of wishing is going to get you one. The plan must also include the how; how are you going to get the resources you need.

However if the resources are available then the steps to gather them, acquire them or persuade them become part of the plan

Here are some things to consider when looking at resources.

1. Remember you are just one of the resources at hand. Who else can help?  Do you have any mentors or advisors? What about a master mind group?
2. Is building a team a benefit or do you just need the loan of someone else’s resources, temporary help or out sourcing.
3. Remember K.I.S.S. – Keep It Simple Stupid. Simple gets it accomplished far more easily. Look at the steps in your plan. Can a series of simpler steps take the place of a complex step?
4. Cost effectiveness? You can over do it. Yes a backhoe is good at digging a ditch, but if it’s short and shallow and a laborer could dig it in an hour – why not hire the laborer instead.
5. Scrounge, borrow, buy or lease the resources you need? There may be other options as well.
6. Quality? Is it to be a quick and dirty task leading up to a bigger task or goal, or is the task at hand going to be part of your legacy? Does building a monument get you to the objective in the best way? In real life nothing is perfect; sometimes you have to ask is this level of quality good enough?
7. The resulting feeling you want all to experience when done. As with many things in life we will be dealing with emotions and passions. Take a close look at the objective and your intended actions to be taken along the way. You will be judged by the actions you take. The way you want to be judged may influence the resources you decide to use to reach your objective.

In Step 3 Clearly Define

• What resources do You Have? and
• What resources do you need?

In step 4 we’ll look at what challenges or obstacles that might come up.

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Being a construction guy I had to post this one.